BASF – We create chemistry
It all begins with cooling
The birth of the Glysantin® brand
The question of finding the right coolant was raised back in the mid1920s. As a BASF Chemist, Dr. Otto Jordan was charged with the task of developing an antifreeze agent. Up until then, cars were cooled using just water. The downside to this was that in the winter, the water had to be removed again after every journey to prevent the radiator from cracking in the event of frost.
The original patent document from 1929 signalling the launch of the world’s first antifreeze agent: the birth certificate of the Glysantin® brand.
The ball gets rolling
Glysantin® sets a precedent
The importance of professional coolants is soon recognised: even back then it was recommended to check the coolant level at each oil change.
BASF garage with petrol station, 1930.
An insight into the complex Glysantin® production process.
The engine reignites
The automotive industry during the German economic miracles
Glysantin® brochure, 1954. Glysantin® proudly celebrates its 25th anniversary back in the 1950s: the original radiator coolant.
For the sake of the car: Glysantin®.
Glysantin® large container and Glysantin® antifreeze label.
People indulge themselves again
The car becomes the darling of the Germans
Glysantin® advert from 1961.
The automobile finds its way into virtually every West German household as a means of transport. The automobile has become an integral part of everyday life and is cherished accordingly.
Porsche manufactured from Palatel in 1964. Built with a body made from BASF’s Palatel synthetic resin.
Motor racing and the oil crisis
Glysantin® in conflicting times
Advertisement showing the level of Glysantin® being measured, 1973.
Glysantin® can: year-round protection against frost and corrosion.
Glysantin® advert, 1979.
Everything remains different
New models in a new world
Glysantin® container, early 1980s.
Glysantin® advert, 1988.
Glysantin® bottle from the late 1980s. The first attempt to use the design of the bottle to distinguish the brand from the competition pays off and Glysantin® is awarded a design prize.
Emphasis on quality and recycling
An idea for the future: coolant recycling, 1994. Unfortunately, a little premature for the market. Recycling is ceased again after a short time.
The new bottle shape is born.
Advertising material from the 1990s. Adverts and container labels are provided with a wealth of information. The knockon effect is that this detracts from the core concepts.
Make way for the dog
A classic reinvents itself
The Glysantin® image lost its clean lines at the start of the new millennium. The classic Glysantin® red gave way to blue.
The new key visual since 2010: Glys now shows even more clearly what makes him an ideal symbol of dependable protection: cooling system together with engine block.
Glysantin® is changing with the times
As well as a revision of the entire appearance, Glys also receives a facelift.